Build up your "fear" resistance.  In most people, the fear of loss is a much stronger motivator than the desire for gain. Knowing this can be quite useful in boosting your career promotions, as it can be very persuasive to spell out what your prospects will lose by not taking action.

An example of this comes from a sales study, people who were interested in saving home energy costs were asked one of two questions:

"Did you know you can save an extra 75 cents a day by implementing our recommendations?"

Or....

"Did you know it costs you an extra 75 cents a day if you don't  implement these recommendations?"

Question # 2 brought the most sales because it more directly tapped into the universal fear of loss.

This fear ruins our good luck if we let it control us.. Most people tiptoe through life too fearfully. Like little children, we cling to the pole of our carousel pony tightly with both hands. We're afraid we may fall off if we stretch for the brass ring. Is it any wonder we keep going in boring circles, without a big dream to energize our hearts and souls each morning?

People who work with the elderly say that at the end of life, the most common regret is not over what we did, but what we failed to do: the chance not taken, the business not started,  the dream not followed, the talent not nourished, the novel not written, the product not tested, the road not taken, the apology not given. So much music dies bottled up inside us, because we were too fearful to let it out. Don't let this happen to you. If you don't  push fear into a corner, it will push you into a corner."

The remedy: build your risk muscle, like any other, by using it more often, even in small things. A little more risk adds spice and adventure to life, and can greatly increase your good luck. Fortune favors the bold. Be outrageous. It will start fantastic word-of-mouth, spark some media buzz, and uncork a barrel of new successes.

Make "persistence" your primary  characteristic.

 

This quote is attributed to President Calvin Coolidge , "Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not. Unrewarded genius is almost a proverb. Education will not. The world is full of educated derelicts. Persistence and determination alone are omnipotent."

A top promoter, kept this sign over his desk: "The harder I work, the luckier I get."

Other promoters would marvel at how "lucky" he was, because he so often got the radio station to play his singer's music. The secret of his luck? He was more persistent than anyone else. He said most promoters give up on a radio program director after calling two, three or, at most, four times and getting the brush off. He developed what he called his "rule of nine." He would call hard to convince program directors at least nine times.

Why nine? Because it would take an average of nine calls  to convince difficult program director to put his singers into regular rotation radio play. But, most other promoters threw in the towel after just three or four calls. 
 

Want more success in your music career ? Apply your own rule of nine contacts. Send a personal letter, a Christmas card, or a birthday card. Find an newspaper or magazine article that he's sure to find interesting. Clip it and drop a short note in with it saying you were reading music related news and ran across this. If you know his favorite hobby send him a clipping about it. If he's a golfer and PGA changes a rule send him the clipping.  Nine hooks dangling in the water, or 50 will catch more fish than one.

The Single Most Important Thing
In Creating Good Luck

To reach a destination, you must first have one. Based on my experience, the most important ingredient in filling your life with good luck is clarity. I'm talking about real clarity about what you want.

Put simply, when you are clear about what you want, you're a lot  more likely to get it.

A master archer said to his archery student, "If you wish to hit a target, you must first see it." Before you can arrive at a destination, you must first have one.

This sounds obvious.  It sounds almost simple-minded. Still we rush into activities, relationships, and projects. We spend  months or years,  without first taking a few seconds to ask ourselves, "Why am I doing this? What is my goal here? What outcome do I hope to achieve?"

You will be so much luckier in life and your music career, if you define and then visualize your successful outcome before jumping in. Review your clear image of success before every new work session, to keep yourself heading straight for the target you have envisioned.

Before you run off to your next meeting, picture clearly what you want to be the successful outcome of your meeting. Your clear vision beforehand will keep bringing the meeting back into sharp focus when people wander, and you will accomplish a lot more.


Four thousand years ago Sun Tzu said, "The battle is won before it is engaged."

 

The architect sees her majestic skyscraper long before the first concrete is poured.

In every major activity, first devote a few moments to clarify and clearly picture your objective. When you are crystal clear about what you want, and then envision success vividly and repeatedly, all the universe conspires to help you.

This is because your mind is like a powerful radio transmitter, and when you mentally broadcast with clarity, regularity and vivid mental imagery exactly what you want to experience, the whole universe is listening. Forces seen and unseen respond to your call. Allies assemble. Assistance arrives, opportunities materialize, often from the most unexpected sources. Sure it's good luck, but good luck that you've attracted to yourself by broadcasting a clear message of your desired outcome.

The reverse is also true. When you broadcast worry and fear, or images of hate, hostility and anger, you will attract these to yourself as well.

The key is to realize that you are able to think whatever thoughts you wish and, in so doing, attract into your life exactly what you consistently think about.

Before each major activity you undertake, remember to imagine with clarity exactly what you want to experience, and you'll be amazed at how lucky you've become.