Rise In The Euro Creates Golden  Opportunity

The rapid rise in the value of the Euro has created  an even stronger foreign market for American music. International  business is almost always conducted in dollars. Oil, natural gas,  gold, silver, wheat, rice, sugar, and many other such things are  priced in dollars. Music, movies, and other art forms are usually  priced in dollars. Most of western Europe uses coins and bills called  Euros. Just a few months ago, the Euro was worth about 80 cents,  in American money. Now, the Euro is worth well over a dollar.

This is a very important fact if you are interested  in leasing your music to one of the European music distributors.  The rise in the value of the Euro has lowered the price of everyday  items in Europe.

Here's an example. Oil sells on the world market  for about $30 per barrel. When the Euro was worth 80 cents, a barrel  of oil cost 36 Euros. That same barrel of oil now costs about 25  Euros. If you take this same effect and apply it to other everyday  items, you see the impact it is having on the European economy.  Imported cars, electronics, and clothing from Asia, meat and grain  from the United States and hundreds of other items have become 25%  to 30% cheaper.

The overall effect is to increase the purchasing  power of the average European by about 30%. It is almost the same  as if everybody in Europe had been given a tax free 30% raise in  pay. The average European has more money to spend on entertainment.  Some of that increase will be spent on American music.

The demand for American music is increasing. European  music distributors will need more American music to meet the increased  demand. This is only half of the overall picture. Let me give you  another example. Assume a German music distributor wants to lease  American music to meet the increased demand. Assume the cost per  album is $20,000. Before the run-up in the Euro a $20,000 album  lease would have cost the German company 25,000 Euros. This year,  it will cost about 18,000 Euros. Assume the German music distributor  had a total of 100,000 Euros to spend leasing American music. Last  year, he could lease four American albums. This year, he can lease  five American albums.

Each American artist is still getting $20,000 for  his album. The payment has not changed. The overall pie has became  larger. The total number of artists receiving $20,000 has increased.  The German music distributor's cost has remained the same. The demand  for American music has increased. The  price in dollars has remained the same. The cost to the distributor  has fallen about 20%. These three factors mean there has never been  a better time to lease American music to European record distributors.  The world's largest music trade fair is held in January. Visit http://www.midem.com for details.

If you can afford the time and expense, you should  attend MIDEM. If you have other demands on your time and money,  contact us. Send a copy of your album to:

MIDEM Project
Charlie Ray's International Talent Group
Drawer 291827
Nashville, TN 37229

It will be carefully reviewed. If the quality is there, we'll be  glad to act as your agent. Can you afford to miss this amazing opportunity?