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How Do I Sell My Song? The short answer to the first question is "You don't want to sell outright, a song you have written." Under the United States copyright laws, you are entitled to a royalty each time your song is used for commercial purposes. If you were to sell the song, you would be agreeing to accept one payment, and would forfeit all future earnings. A person who would take advantage of you in such a fashion would be highly unethical. The industry is full of stories about the bad old days, when people would take advantage of a writer's poverty and/or ignorance by buying a song. One such story is told about Willie Nelson and Faron Young. Willie Nelson was an unknown songwriter, in bad need of a few dollars. Faron Young was a major star near the peak of his career when Willie offered to sell him a song. Faron took the song and handed Willie the money he had requested. At that point, the song belonged to Faron. He was legally justified in putting his name on the song as writer and applying for a copyright. However, Faron was a highly ethical man. He listed Willie as the writer and recorded the song. The song was "Hello Walls." It became a number one hit for Faron and has earned royalties for Willie. Some folks even say it launched Willie's career. If Faron had put his name on the song's copyright, nobody would have known Willie was capable of writing a hit song. If a person talks to you about buying your song or offers to help sell your song, one of two things is true. Either that person has very little knowledge of how the music industry really works, or has questionable ethics. Here's the proper way to earn income from a song you have written. Join a performance rights organization, pitch your song to people and companies who will use it for commercial purposes, convince at least one of them to use it, file all required forms with your performance rights organization, and collect your royalties. There is no short answer to the second question. The writer should always expect to pay to have a demo recording made, but most of the time should not pay to have the song released to radio or any other commercial use. Your song is similar to any other piece of personal property. Let's use an example to help you understand. Assume you own a house and wish to earn income by renting it but you decide it needs work. You might hire a painter to apply a fresh coat of paint or a roofer to put on a new roof. You would be having these things done to make the house more attractive to renters. You would not expect the painter or the roofing company to work on your house without being paid. If your song is not ready to be pitched, you might hire a demo recording company to make it more attractive. The company you selected would book studio time, hire musicians and a vocalist. Just as you would not expect to have your rental unit fixed for free, you should not expect a demo company to provide their services free. After the work has been completed and the workmen paid, you are ready to let potential users know what you have to offer. With rental units, this is called advertising. With songs, it is called pitching. In both cases, you are trying to accomplish the same thing. You are attempting to draw attention to what you have to offer. If you are trying to find a renter, you can do all the work yourself. You can advertise in newspapers and put up signs, call people to see if they know somebody who might rent your property, or take any number of similar approaches. On the other hand, you may decide to hire a rental agent. Rental agents are in the business of renting property. They have the knowledge and connections to do a much better job in a shorter period of time. Of course, they expect to be paid for their time and services. The same thing applies to pitching your song. You can do all the work yourself. You can subscribe to songwriters' tip sheets. You can make copies of your demo and mail them to every address you can find. You can come to Nashville and knock on record companies doors. You can fly to Hollywood, New York, and Toronto to talk to movie producers and television program producers. While you're in New York, you can spend days visiting advertising agencies trying to get your song used in the new Ford, Chevy, toothpaste, or soft drink commercial. You can spend as much time and money pitching your song as you can afford to spend. On the other hand, you may decide to hire a song plugger. They are in the business of pitching songs. They have the knowledge and connections to do a better job in less time. Of course, they expect to be paid for their time and services. One closing thought. In most cases, you would not pay somebody to use your rental property. However, there are exceptions. Several years ago, the United Artists Tower in Nashville had suffered several years of neglect. It was in very poor repair and was not considered a good place to locate an office. The tower was sold, and the new owner did extensive renovations. But, years of neglect had left it with an undesirable reputation. The Nashville music community was unaware of the improvements. The situation demanded a creative solution. The owner had no idea what to do. In desperation, he hired a rental management company. They had the experience and connections required to solve the problem. They knew Foxfire Records was a well known company. They knew the company's President (Jason Hawkins) was a trend setter with a reputation for being a maverick. They approached him with an offer of six months free rent in the newly renovated United Artists Tower. He inspected the office space they offered and liked it but he couldn't justify the move because he had just signed a one year lease at the Young Executive Building. The management company countered with an offer of 1 year's free rent. Foxfire Records relocated to the United Artists Tower. In less than a year, other companies followed and the building was full. In most cases, you would not pay somebody to use your song. However;
there are exceptions. Many years ago, Jimmy Crane was an unknown songwriter
living in Providence, RI. He owned a jewelry business that made him a
living, but his heart was in songwriting. He had great songs with killer
demo recordings. He pitched them to everybody he could but had no luck. He
was just one of thousands of unknown songwriters trying to get a break.
Jimmy knew it was time for a creative solution. There was a well known pop
singer named Eddie Fisher. Eddie had busted the charts several times, but
had never had a number one record. Jimmy discovered Eddie was recording a
new album in New York City. He caught a train to New York and a cab to the
recording studio. He reached the studio just before noon and waited until
they broke for lunch. He approached Eddie's producer and offered to buy his
lunch at the nearby cafe. Over lunch, he pulled an envelope from his pocket
and pushed it across the table to the producer. Jimmy told the producer
there was two things inside the envelope. A hit song for Eddie Fisher and
a thousand dollar bill for the producer. The producer kept the money and
Eddie Fisher recorded the song. The song was, "If I Ever Needed You, I Need
you Now." It was the first time a Jimmy Crane song was used in a commercial
fashion. It was the first number one hit in Eddie Fisher's career. Jimmy
Crane went on to a highly successful career as a songwriter. He wrote more
hit songs than I can name here. He even wrote the sound track for the
Elvis movie, "Kissing Cousins." Jimmy died a few years ago. He was a good
friend and a great songwriter. His songs still earn tens of thousands of
dollars each year. His children and grandchildren will receive royalties
for many years after his death. Two conclusions can be drawn from this
story. Creative people find creative solutions to everyday problems, and
there is an exception to almost every rule. |